After bursting into the music scene on the back of his unexpectedly successful hit “Big Thug Boys”, Afrobeats buzzing act Baby Boy AV has mesmerized the music verse with his unique style of Afrofusion. 

Born Adindu Victor and raised in the ancient city of Benin, the 21-year-old lanky act sat with SIMPLE MAGAZINE for the exclusive of their April issue in which he made a confession.

From his “Big Thug Boys” statement hit to “Temperature” to the effervescent playboy esque “Confession” and to his year ending extended play project, “Thug Love.”

Baby Boy AV confesses that he has only been catching fun all along. Now, he has a new confession: “I am only just getting started, and it begins with my upcoming album!”

 

Adorning a richly treated dread over a furry-collared brown leather jacket, Baby Boy AVoozed an aura of excitement over newfound intentionality.

The interview cruises and swivels, accompanied by bursts of laughter from jokes at short intervals.

Baby Boy AV talked about starting music unofficially early on in life as he had immense inspiration from his music-loving father, a skilled guitar player. However, it wasn’t until 2019 that music became official for him with the release of highlife-Afropop fusion, “Big Thug Boys.” He’s gone on to score multiple hits since then, including “Temperature” and the TikTok viral hit “Confession” before wrapping up the year with his first Extended Play project, the five-track “Thug Love”.

You can read the full exclusive on the SIMPLE website and on SIMPLE TV’s channel on YouTube here:

https://youtu.be/UiMbQ6jld6Q

 

o       FirstBank’s sponsorship of Timeless is the third time it is supporting Davido since it first supported

Davido’s 30 Billion concert in 2017.

o       The support of the timeless concert is part of the Bank’s [email protected] initiative.

o       [email protected] by FirstBank showcases and facilitate the successes of the art and entertainment industry to the world.

The much-anticipated timeless concert by David “Davido” Adeleke, unarguably one of Nigeria’s biggest music exports of all time, was an electrifying music showpiece that further reiterated the lofty height and growth that has defined the Nigerian Music industry in recent years as Nigeria’s premier banking giant, FirstBank once again, threw its weight behind Davido.

The Timeless Concert in Lagos was the climax to the treble of concerts to complement the 31 March 2023 launch of his fourth studio album, ‘Timeless’. Before the Lagos concert, Davido performed at the Irvine Plaza in New York on 2 April 2023 and in London on 5 April 2023.

The 17-track project album has topped several charts, breaking and setting several records. Big amongst these was the recognition of the Timeless album as the first African album to hit Number 1, topping the US iTunes Albums Chart which is credited to be the world’s biggest music market. 

Davido the Timeless Concert in Lagos was indeed more than music, as it unified individuals from all works of lives, irrespective of tradition, culture, economic strata and nationalities. Fans and music lovers trooped to the venue, the historical Tafawa Balewa Square, from far and wide to show their love and support for Davido, have fun, relax, connect and reunite. 

A show without a well-constructed stage is a no show as staging promotes the interaction and connection between the artistes and fans.

The Timeless stage, the biggest in West Africa and second biggest in Africa, was groundbreaking in both design and aesthetics. 

The beauty of the stage was reminiscent of the words of Canadian international bestseller, Yann Marte: “Nature can put on a thrilling show. The stage is vast, the lighting is dramatic, the extras are innumerable, and the budget for special effects is unlimited”.

These words simply depicted the nature, class and details applied to the construction of the Timeless stage as its exquisiteness was conspicuous during the day well ahead of the fall into the night when the concert took centre stage at Tafawa Balewa Square in Lagos, Nigeria’s commercial nerve centre.

 

The hosts of the night, celebrity skit makers and comedians, KieKie and Mr Macaroni added spice to the event, as they thrilled fans to a more than music experience, whetting their appetite for the grand performance of the evening; who else but Davido. 

Timeless Concert was lit with a sensational performance by several leading artistes including, Asake, Mayorkun, Skiibii, Iyanya, B-Red, Pheelz, Fave, Spyro, Iyanya, Khaid. 

Other artistes that added spark to the night include Peruzzi, The Cavemen, Majeeed, Odumodublvck, Starboy Terri and May D, amongst many others. 

Expectedly, Davido’s entrance received a never-ending ovation as fans could not hold back their excitement of seeing him perform yet again. The Nigerian music legend and globally acclaimed music sensation’s well over two-hour electrifying performance on stage had his fans spellbound on several classical hits from previous albums and those from his most recent album, Timeless. 

The hits performed from his previous and most recent albums included, Skelewu, Dami Duro, Gobe, Aye, Unavailable, Over Dem All and Feel.

Davido also performed Electricity, a duet with Pheelz, a smash hit in 2022. 

A déjà vu of some sort to Davido fans, as FirstBank was the headline sponsor of Davido 30 billion concert in 2017. 

Also, as part of its yearly DecemberIssaVybe fiesta and supported events in 2021, the Bank sponsored ‘A Decade of Davido’ Concert, organised to celebrate 10 years of achievement of the Nigerian American pop singer and global music sensation. Fast forward to the Timeless concert in 2023, the Bank’s yearly DecemberIssavybe fiesta, no doubt came pretty early much as it is a long road to December from this month, April.

The bank’s dedication to going beyond functional products and benefits for its stakeholders and providing these types of enabling experiences sets it apart in the industry and solidifies its position as a leader in not just directly supporting the arts and entertainment industry but economically impacting its value chain.

Anyone not following the Bank is surely on a long thing but hey, it is never too late as there are still many exciting moments the Bank creates on its social media ecosystem via @firstbanknigeria (Instagram); @FirstBankngr (Twitter) and First Bank of Nigeria Limited (Facebook).

FirstBank’s support of Davido’s Timeless Concert is undoubtedly a curtain raiser as the bar has been raised for another back-to-back hit for the financial giant to create more memorable experience for its customers and social media followers in 2023 as the year fast edges into DecemberIssavybe due to hold in some 9 months’ time. 

 

 

 

 

Memmuchi has returned with a new song titled “Money and Power”, and with her dulcet voice and tuneful vibe, she has made a deliberate career statement that a new Afrobeats queen has emerged and eying the throne. Stylish with her vocals, excellently unpredictable with her delivery, and with her lyrics, she does wear her heart on her sleeve. The release of “Money and Power” on 21 April 2023 signifies that Memmuchi is manifesting everything good in music.

 

Christened Chinemerem Nkwazema, Imo state indigene by heritage, Finnish by birth, Memmuchi is a hybrid of Tems, Ella Mai, Labianca, SZA, Latto, and Mariah the Scientist. With a distinct iconic voice texture reminiscent of Toni Braxton, Onyeka Onwenu– the Elegant Stallion, and Miriam Makeba – the legendary Mama Africa, the Memmuchi sound is unique; an urban vibe with an African undertone. She epitomizes pop culture. She’s in a league of her own.  

 

As one of Afrobeats‘ emerging female starssigned to Synergy Soundz, she teamed up with multi-award-winning superstar Goya Menor on the song “Pokoe”, released on 14 April 2023. Judging by the real buzz around this head-banging bumping song and her ability to pull such a heavyweight for collaboration, it is not out of place to say Memmuchi is building an excellent pathway for a successful music career. She’s creating the right momentum toward attaining an A-list status.

 

The release of the Damelo Wayne- produced “Money and Power” as her follow-up single is right on the money. The emotion about this song is reaching a crescendo and is now at a fever pitch. According to Memmuchi, “Money and Power” is a song to celebrate everyone winning in their little way at their various fields despite the odds. The song pays homage to everyone with a unique ability. Recording this single was fulfilling, enjoyable, and indicative of my music pathways. I know the audience will love it.”