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DESPITE DIFFICULT TIMES, FIRSTBANK EXCITED FAMILIES WITH UNIQUE “DECEMBERISSAVYBE” EXPERIENCES

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It was glitz and glamour as the premier and leading financial institution in the country, FirstBank thrilled their customer to a memorable “DecemberIssaVybe” at the just concluded Vibe on the Beach, featuring sensational music act, Ayodeji Ibrahim Balogun widely known as Big Wiz. The timing of the concert was right, having had Asake and Kiss Daniel’s concert precede that of the grammy award winning music sensation.

DecemberIssaVybe is not just about music but fun, fun and fun in its entirety, from stage plays to art and culture… the list comprised Culturati to Beeta Arts Festival Abuja, Koffi Tha Guru Unorthodox, Duke of Shomolu Production’s Encore, Our Duke Has Gone Mad Again and Ufok Iban.

Others supported by the Bank include; Joromi: The Musical Concert; Osamede, Awo and Ufok Iban by Duke of Shomolu Productions.

So back to the main gist… tell me who does not love gist, especially when it comes to Big Wiz. 

Vibes on The Beach was held at Landmark Beach Oniru, Lagos on Friday, December 30th, 2022. It was unarguably an amazing night of fun and nothing but a star-studded show which exploded the audience to the height of ecstasy and rhythm of bliss courtesy of FirstBank.

With the kick time slated for 6 pm, the environs of Oniru were a beehive of activities as thousands thronged Landmark to be a partaker of the grandest Lagos concert of the year.

The organizational skills of the organizers and sponsors were nothing short of perfection as Landmark was transfigured into a haven of an international center, divided into regular, VIP, and VVIP.

Of a truth, the attendees who cut across individuals, friends, family members who came for reunions, and lovers were all smiles as they passed through the passage of entrance branded with FirstBank, the only financial brand which has provided them the opportunity and platform for yet another memorable homecoming experience with their idol, Wizkid. 

Those at the regulars, VIPs, and VVIPs stands were mesmerized by the decoration and branding of the venue and the cool atmosphere which prepared them for the entrance of their favorite show hosts, Mr. Macaroni and Kiekie whose real names are Bukunmi Adeaga-Ilori.

Guests and fans of Big Wiz were in High expectations of the fun-filled experience they signed for the night when Popular skit maker cum musician, Oderhohwo Joseph Efe, famously called Carter Efe and Berri Tiga sang their trendy song, Machala, a blend of Afro-fusion. The song is widely attributed to be an anthem in honour of the superstar singer, Wizkid.

Afterwards, Landmark was thrown into a frenzy as Big Wiz, the biggest act of the night was ushered on stage. Interestingly, the entrance of Big Wiz was a barrier breaker and line crosser as those in the regular, VIP, and VVIP stands all melted into unison to the scintillating performance of the music superstar as he took everyone down memory lane starting from his evergreen debut singles to the newest and fresh contemporary songs. And guess what? Wizkid surprised everyone and added a juicy flavour to the event by doing a collaboration with the popular act, Naira Marley.

Truth be told, the 2022 edition of “#DecemberIssaVybe” by FirstBank goes beyond excitement but birthed memories that will be hard to fade off attendees’ minds for many years. 

The bank’s dedication to going beyond functional products and benefits for its stakeholders and providing these types of enabling experiences sets it apart in the industry and solidifies its position as a leader in not just directly supporting the arts and entertainment industry but economically impacting its value chain. 

Anyone not following the Bank is surely on a long thing but hey, it is never too late as there are still many excitements the Bank creates on its social media ecosystem via @firstbanknigeria (Instagram); @FirstBankngr (Twitter) and First Bank of Nigeria Limited (Facebook). 

2023 will surely be another back-to-back hit as the financial giant creates more memorable fun for its customers and followers.

Entertainment

Wasiu Haruna Ishola Sets For 2024 Global Tour

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High rising Fuji musician,Wasiu Haruna-ishola is set to begin a tour of East Africa, South Africa and Europe .It is tagged Wasiu Haruna Ishola 2024 Global Tour. According to a statement issued on Monday, by the artiste’s Media Director, Oluwatosin Faleye, the tour will be handled by three promoters, with each taking care of one continent each.

The promoters are
JTB IFINITY PROMOTION (United kingdom) BIG BODEYY ENTERTAINMENT
BILYQUE PROMOTIONS (Kenya& South Africa)

In the course of the tour,Lagunja, as the artist is also called, will perform in the city of Nairobi, Kenya and Rwanda, before moving to South Africa where he is slated to perform in cities in the country like cape Town, Durban Johannesburg among others.

The act is scheduled to leave the shores of Africa for Europe from South Africca, to Perform in the United kingdom (UK) where the lover of his Fuji-Apala are said to be anxiously expecting his arrival.

In the UK, he is billed to perform in cities like Peterborough,London, Birmingham, Nottingham, Manchester and other cities in the United kingdom where he is expected to spend days entertaining his fans with his brand of fuji-apala music.

“Alhaji Wasiu Haruna-ishola will be returning to Nigeria by the end of July or early August” the statement said.

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New artists should learn the Art of Sacrifice – Maysol

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Businessman and Show Promoter, OluwaMayowa Solarin, the founder of Maysol Entertainment, recently celebrated his 10th anniversary in the music business. As someone who has worked with top talents such as Olamide’s Younger Brother & Ybnl Nation’s Official DJ EniMoney, Sean Tizzle, Lil Kesh, Demmie Vee, Dremo, Mayorkun, Small Doctor, Pepenazzi, and others, he emphasized the importance of artists and their labels maintaining strong and respectful relationships.

Solarin highlighted the need for artists to carefully consider the contracts they sign and to honor their commitments to their labels. He stressed the significant financial investment required for promoting music and urged artists to show appreciation and make necessary sacrifices. Solarin also voiced concern about a growing trend of artists publicly criticizing their labels after their contracts expire, warning that this could deter potential investors from supporting new talent.

“Music business Requires a lot of funds and promoting music now is not small money. The recording, distribution, media rounds, and video, all cost lots of money. So for someone to invest his resources and time in all that it takes grace. So artists should remain grateful and they should also make sacrifices.”

The graduate of History & International Relations from Olabisi Onabanjo University also noted that the issue of Artiste calling out their labels after their contract expires is gradually becoming a trend that will make other intending investors run away. He emphasized the need for artists to understand that every penny a label invests in promoting their work is aimed at making a profit. He suggested that artists seek legal advice to fully understand their contracts and ensure they fulfill their obligations to prevent unnecessary disputes.

“Artists calling their promoters and label bosses out is becoming a dangerous trend that will make talents wallow and waste away. This trend if not curtailed, will chance away investors in the music business because most artists pay their labels back with evil and also pay them back with unkind words. I have examples but I won’t call names here. They should desist from it. This will make our industry lack sponsors and investors if they keep towing the path of paying back kind gestures with evil.”

“We must understand that every penny a label spends in promoting your work is an investment and nobody does a business without the aim of making a profit. So artists coming out to say their label shortchanged them is alarming. They should get lawyers to interpret their contracts and also not fail to deliver on their side. This will save lots of issues and also make the industry more structured.”

Looking forward, Maysol expressed his commitment to working with more talent and creating a more structured industry that protects both artists and investors, ultimately reducing conflicts and fostering a healthier music ecosystem. (more…)

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AFRIMA: Beat S’Africa to hosting rights, stakeholders tell Tinubu, Musawa

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…insists one edition must be held in Abuja, Jos, Kaduna

A culture and creative industry advocacy group, Arewa Creative Industry Heritage Vanguard, has called on President Bola Ahmed Tinubu and the Minister of Art, Culture, and Creative Economy, Hanatu Musawa, to lead efforts in securing the hosting rights for the next two editions of the All Africa Music Awards (AFRIMA)offered by the African Union Commission to Nigeria and South Africa as reported in the media recently. They want to ensure that at least one edition of the prestigious event takes place in the northern region of Nigeria of Kaduna, Jos or Abuja due to years of deliberate marginalization and deprivation of international events of this nature.

According to Dr Shehu Samadi, the President of the Vanguard, speaking from Kaduna, they have learned that the African Union (AU) invited the governments of Nigeria and South Africa to submit bids for the hosting rights for the next editions of the All Africa Music Awards (AFRIMA). As such, they are imploring and advising President Tinubu not to allow South Africa to beat Nigeria to the hosting rights as this will have implications on the national psyche of Nigerians and the development of the music industry. It called on the Honorable Minister of Art, Culture and Creative Economy, Hanatu Musawa to update Nigerians on the progress made thus far in securing the AFRIMA hosting rights, for Nigerians to know how and where to assist in achieving this common objective.

The group, which comprises cultural enthusiasts, music industry stakeholders, and advocates for Northern Nigeria’s music heritage, recognizes the significance of AFRIMA in promoting African music and fostering cultural exchange across the continent and with the rest of the world. Therefore, they believe it is essential for Nigeria, especially the Northern region, to play a central role in hosting the event and showcasing the country’s rich creativity and cultural diversity from its point of expertise and cultural expression.

Samadi emphasized three significant reasons why President Tinubu should champion the course of securing the hosting rights. The group recalls with nostalgia how President Tinubu in 2015, in person received a 23.9 karat gold plated AFRIMA trophy as the pillar of Art and Culture in Africa presented by the African Union commission.” This should motivate the President to intensify efforts to secure the hosting rightshaving experience the creative power and the global influence of AFRIMA personally.

The second reason is that as the Chairman of the Economic Community of West African States, ECOWAS, President Tinubu can utilize the opportunity of hosting a large-scale event like this to further his commitment towards promoting unity, economic development, and cultural diversity in the region and on the continent. Although an event of AFRIMA’s scale can cause significant ripples across the continent and around the world, Nigeria stands a chance of benefiting the most, and we in the North hope to tap into the inherent benefits as against the past practice of marginalization where such international events are preserved for the exclusive experience of the southern part of Nigeria..”

Thirdly, the Nigerian Music industry has witnessed astronomical global growth with little or no input from successive governments. Hosting an AFRIMA by this government provides an appropriate platform for the Tinubu Administration to establish itself as a creative industry supporting the government as well as engendering a positive perception and image for Nigeria to attract tourism and foreign direct investment.

“Fourth, we believe that Northern Nigeria has the potential to become a tourism hub, and hosting events like this can help mitigate the effect of insecurity in our region. We are eager to host an event like this because we strongly believe that it could be used to address the issues that have plagued our region, including terrorism and banditry. By promoting peace and tranquillity, our youth can embrace hope and prosperity as well promote the budding music talents in the region who require inspiration and pragmatic motivation” he said.

The group is advocating for the cities of Abuja, Jos and Kaduna to be considered as host cities for at least one of the two editions of AFRIMA. The group believes that these cities are strategically located, culturally significant, and have vibrant music scenes, making them ideal venues for the event.

The group expresses concern over what they perceive as a pattern of neglect in the hosting of key musical events, and they call for greater inclusivity and representation for the Northern region. They note that in recent years, there has been a growing sentiment among stakeholders in the Northern music industry that the region is often overlooked when it comes to hosting major international events.

Samadi said: “Despite boasting a wealth of cultural heritage and a thriving music industry, Northern Nigeria has frequently found itself sidelined in favour of other regions when it comes to hosting events of national and international significance. This is unfortunate.

“We strongly believe that hosting AFRIMA in Abuja, Jos and Kaduna would not only stimulate economic growth and promote tourism in the region but address this feeling of discrimination against us.

“In addition to the big music superstars from this part of the country, Abuja, Jos and Kaduna have the infrastructure, capacity, and cultural significance to host AFRIMA successfully. It is time for Northern Nigeria to be given the recognition it deserves on the continental stage.”

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