…Sponsorship underscores the life insurer’s commitment to grow and to invest in Africa

Prudential Africa has signed a sponsorship agreement with the Confederation of African Football (CAF) to become the official insurance partner of the ongoing 33rd edition of Africa Cup of Nations (AFCON) 2021.

At a press conference to announce the sponsorship, Eric Mboma, Chief Representative Officer, Prudential Northern Africa Region noted that the sponsorship underscores Prudential’s commitment to the African continent.

“As we grow our business in Africa, we also want to support the passion and talent of its people. Africans share a common love for football and we are honored to be part of a tournament that unites the continent and brings together the brightest talents of African football”, he said.

Mr. Mboma added, “Through sports, Prudential wants to encourage people to stay active and lead more healthy lifestyles. As a life insurer, we believe that health and wellness are important for people to live fulfilling lives.”

Commenting on the partnership, Confederation of African Football (CAF) General Secretary Mr. Véron Mosengo-Omba said, “We are excited and pleased to have on board Prudential as a partner. We share a common purpose in our commitment to developing local talent as well as driving prosperity for the people of Africa.”

AFCON 2022 started on January 9 and will run till February 6, 2022 with Cameroon as the host nation.

Prudential is a global financial services group providing life insurance, pensions and asset management products and services to approximately 20 million customers in Asia and Africa.
Prudential has life insurance operations in eight countries across Africa: Cameroon, Cote d’Ivoire, Ghana, Kenya, Togo, Uganda, Zambia and Nigeria. For nearly a decade, the life insurer has been providing affordable insurance and health solutions. Today, it serves more than 1.7 million customers through a distribution network of more than 13,000 agents and 600 branches.

Super Eagles of Nigeria beat a disappointing Egypt 1-0 to extend their chances of coming out the top of the table for the quarter-final draw and also demonstrate that they are a potential team to win the Africa Cup of Nations. Considered favorites going into the tournament, the midfield combination of Wilfred Ndidi and Joe Aribo dominated Egypt, starving Liverpool’s Mohamed Salah of any real opportunity to influence the game with his quick play.

The two teams sparred in the opening half-hour, with Nantes’ winger Moses Simon looking dangerous as he dazzled with his skills, but neither team had a major change until Leicester City striker Kelechi Iheanacho beautifully controlled a ball on the edge of the area and fired it across his body into the Egyptian net.

This goal, rather than spur Egypt into action, only seemed to further favor Nigeria. They had several chances either side of the break, with Taiwo Awoniyi brilliantly kept out by Mohamed El Shenawy, and a clumsy touch from Iheanacho causing him to spurn a chance to double his tally.

Egypt had one chance in the second half when Nigeria’s defense seemingly thought Salah had been caught offside, but the Egyptian maestro couldn’t lift the ball over Maduka Okoye. In a battle of the captains, he was frustrated throughout Watford’s William Troost-Ekong.

Nigerian substitute Chidera Ejuke could have cemented his country’s win in the final minute, but his length-of-the-pitch break was hit straight at El Shenawy.

 

 

 

FirstBank of Nigeria Limited, Nigeria’s premier and leading financial inclusion services provider, has announced the commemoration of the 2021 and 60th edition of its annually sponsored Lagos Amateur Golf Championship. The tourney is scheduled to Tee-Off at the golf section of Ikoyi Club 1938 on Thursday, 18 – Sunday 21 November 2021. 

 

The FirstBank Lagos Amateur Open Golf Championship is a World Amateur Golf Ranking (WAGR) listed competition that attracts the best golfers from the amateur scene, not only in Nigeria but across the continent and indeed the world. Participating in the competition contributes to the points for golfers to aid their WAGR rankings. 

 

Preceding the competition will be a press conference, scheduled to hold on Wednesday 10th November 2021 at the Ikoyi Club House Terrace, where the CEO of FirstBank Nigeria Limited, Dr. Adeola Adeduntan will unveil the landmark edition of the longest-running known golf competition sponsorship the 60th FirstBank Lagos Amateur Open Golf Championship.

 

The highlights of the press conference are the unveiling of the “Corporate Golf Challenge”, “CEO’s CUP”, ProAm and Ladies Invitational. The Corporate Golf Challenge for Charity will be participated by twenty-Five (25) corporate teams of 4 players to compete in a networking environment of corporate hospitality designed to drive corporate social responsibility goals. It holds on Thursday 18th November, while the official competition will Tee-Off on Friday, 19th November through to the Championship Finals on Sunday, 21st November 2021. The net proceeds from team entry fees will be disbursed to charities under the FirstBank SPARK initiative. SPARK, an acronym – Start Performing Acts of Random Kindness – is a values-based initiative designed to raise consciousness that we can choose to be kind.

 

 

In addition, the “CEO’s CUP” is a newly introduced prize for the overall gross winner of the championship to recognise this indelible landmark and the unbroken legacy at the diamond jubilee. 

 

The ProAm event, scheduled for Sunday 21st November 2021 is earmarked to recognise Professional Past Winners of the competition. Tagged ROLL OF HONOUR, the past winners play with invited amateur guests for a cash prize of US$5,000.00 (Five Thousand Dollars) as well as trophies and other prizes. The LADIES INVITATIONAL is a subset event of the ProAm, comprising female guests invited by the Bank.

 

Speaking on the landmark event the Group Head, Marketing and Corporate Communications, Ms. Folake Ani-Mumuney said “at FirstBank, we are excited to celebrate the landmark diamond jubilee of the Lagos Amateur Open Golf Championship which is indeed the longest sponsored golf championship in the country and arguably, the continent. For decades FirstBank has been at the forefront of the growth and development of sports in Nigeria, cutting across various and notably sporting events in the country.  Sponsoring sports reflect our belief in the role of sports as a major vehicle for social development, whilst also being a unifying force of individuals, irrespective of language, culture, religion and social strata in any given society.

 

To continuously encourage and develop the game of golf, a series of professional coaching clinics and skills competitions are held during the Championships. The clinic will be facilitated each day, from Friday, 19th to Sunday 21st November 2021 at Ikoyi Club 1938 Golf Club Driving Range. Participants in the clinic include school children as well as advanced golf players that want to learn and/or improve their golf game. Participants are also able the exhibit their skills in Beat the Pro – Longest Drive and Beat the Pro – Nearest-To-the-Pincompetitions.

 

Other FirstBank sponsored sporting events include the Georgian Cup of Kaduna Polo Tournament, sponsored for 102 years; the Dala Tennis Hard Court in Kano Club for over 30 years; the Obasanjo Pro-Amateur Golf tournament of Abeokuta Club now in its 5th year. The Bank’s influence in the development of sport in Nigeria is under its [email protected] initiative.